STROBE is an imagined media production company focused on young artists in Brisbane. Assigned to develop the branding and visual identity for this exciting mobile business, I embarked on a creative journey to craft a comprehensive and captivating brand experience. From conceptualising a distinctive logo that embodies the essence of STROBE to designing compelling advertising campaigns, my aim was to establish a powerful and memorable presence for the brand. By combining an approachable and relatable aesthetic with grandiose marketing material, I successfully achieved a balance that resonates with the target audience and elevates the overall brand image.
Role/s
Lead Designer and Photographer
Project Type
Branding, Product Design, and Advertising
Duration
12 Weeks
Logo Variations
Logo (Light)
Logo (Graphic)
Logo (Dark)
Logo Text (Light)
Logo Text (Dark)
Text (Light)
Text (Dark)
Branding Mockups
Advertising
This was a UX design solution to take the advertising standards normally submitted in this subject further. I knew that most students would just flock towards a collection of posters—not that I don't love a good poster—but I wanted to embrace a little more diversity. This QR code takes the scanner to a 'winner' page—the idea that this is an interactive competition where the participants would have to find a small number of QR codes, each giving a leg up in the creative industries by othering free and discounted media production
