Visionary is a music and film experience within Brisbane's 'Valley Fiesta' Festival, which celebrates music, culture, and community. I was assigned the task of creating the visual identity for this event, which would be held annually for four years. Since many of the creatives and crew members were students, I wanted to emphasise that they represented the future of the creative sector.
My goal was to make the event feel like stepping into a futuristic dystopia, where a collection of short films and a lineup of vibrant musicians would provide entertainment that felt ahead of its time. As the lead designer for this high-profile event, produced by QMusic, it was an exhilarating experience for a designer new to the industry.
Role/s
Lead Designer and Photographer
Project Type
Event Branding and Visual Identity
Duration
6 Weeks
Style Conventions
Artist Posters
Main Poster
Artist Shoots
To create this content I had the artists attend 4 photographic sessions—aside from Arig, who asked me to attend a shoot as a secondary photography for a future project I'm the designer for. These were my first independent shoots, and I'm really impressed with the results.
The Artists:
